Privacy Policy

We aim to process personal data in a lawful, fair and transparent way. This policy explains what data we process, for what purposes, and what rights you have.

Controller

The controller is: HBHF ehf. (company ID: [fill in]). Address: [fill in]. Email: [fill in].

What personal data we process

We may process information you provide (e.g. name and email), usage/technical information (e.g. IP address), and transaction-related information (e.g. orders and delivery details) where applicable.

Purposes

We process personal data to operate the website, respond to inquiries, provide services, perform contracts, maintain security, and comply with legal obligations.

Legal basis

Depending on the context, processing is based on consent, contract, legal obligation, or legitimate interests. We assess legitimate interests where we rely on them.

Sharing with third parties

We do not share personal data unless necessary to provide the service (e.g. hosting providers, email services, payment or shipping providers) or required by law. We enter into processor agreements where applicable.

Retention

We keep personal data only as long as necessary for the stated purposes and legal requirements. When data is no longer needed it is deleted or anonymized.

Your rights

You may have rights of access, rectification, erasure, restriction, objection and data portability. You can withdraw consent at any time where processing is based on consent.

Complaint

If you believe processing does not comply with applicable rules, you can contact the Icelandic DPA (Persónuvernd). More information is available on their website.

Changes

We may update this policy. The latest version is always published on this page.